How to Get More Clients for Your Cleaning Business (Step-by-Step Guide)

If you’re struggling to get consistent, high-paying clients for your cleaning business, you’re not alone.

Many cleaning business owners rely too much on word-of-mouth referrals and end up stuck with unpredictable income.

But the most successful cleaning businesses don’t wait for clients to come to them—they use smart marketing, automation, and branding strategies to attract a steady stream of ideal customers.

💡 In this guide, you’ll learn:
✅ How to position your business to attract premium clients
✅ Proven marketing strategies to increase bookings FAST
✅ The #1 automation tool that books clients for you (so you stop chasing leads)

Step 1: Optimize Your Cleaning Business to Attract High-Paying Clients

Before you even spend money on marketing, you need to make sure your business looks professional and premium—otherwise, potential clients won’t book.

📌 Ask yourself:
❓ Does my website & branding look professional, or does it scream "cheap service"?
❓ Is my Google Business Profile fully optimized with photos, reviews, and correct service areas?
❓ Can potential clients book me instantly online without needing to call or message?

🚀 If you answered NO to any of these, you need to fix them ASAP!

✅ How to Instantly Look Like the Best Cleaning Business in Your Area

🔹 Upgrade Your Website – A professional, fast-loading website with clear service details & online booking.
🔹 Use High-Quality Images – Clients judge your business by how it looks online.
🔹 Get More Google Reviews – More 5-star reviews = more trust & higher rankings in search results.

📌 Example:
At Beskar Cleaning, we positioned ourselves as a premium, high-end service, allowing us to charge 3X more than the average cleaner in our area.

👉 Want help positioning your business for success? Book a strategy call with Venture Mentors.

Step 2: Use the Best Marketing Strategies to Get More Cleaning Clients

Once your business looks professional, you need consistent lead generation.

💡 Here’s a breakdown of the top marketing methods that ACTUALLY work:

🔹 1. Google My Business Optimization (Most Powerful Free Strategy!)

📌 Why? 85% of people searching for cleaners book the first company they see on Google.

✅ Add at least 20 high-quality photos of your work.
✅ Get 10+ 5-star reviews (ask happy clients to leave one).
✅ Post weekly Google updates (blog posts, promotions, or service highlights).
✅ Make sure your business hours, phone number & services are up to date.

🚀 Businesses that optimize their Google listing see a 30-50% increase in bookings!

🔹 2. Paid Facebook & Instagram Ads (Fastest Way to Get Clients!)

📌 Why? Most homeowners scroll social media daily—running ads puts your business right in front of them.

✅ Target local homeowners & real estate investors.
✅ Use before-and-after photos (they get high engagement).
✅ Include a direct booking link—don’t just ask people to “message you.”
✅ Run retargeting ads to show ads to people who visited your site but didn’t book.

🚀 Well-targeted cleaning ads can generate $5,000+ in bookings per month!

🔹 3. Local Facebook Groups (Zero Cost Strategy!)

📌 Why? Homeowners ask for cleaner recommendations all the time in local groups.

✅ Search for posts like:

• “Does anyone know a good cleaner in [Your City]?”

• “I need a reliable cleaner for Airbnb, any recommendations?”

✅ Comment & Message Immediately:

• “Hey [name], I own [Your Business Name]. We specialize in [specific cleaning type] & can fit you in this week! Would you like a free quote?”

🚀 This strategy alone can bring in 5-10 new clients per month FOR FREE!

4. AI-Powered Client Follow-Ups (Turn One-Time Clients into Lifetime Clients!)

📌 Why? Most cleaners lose clients because they never follow up.

Instead, set up automated reminders to:
✅ Offer clients a discount on their next clean if they rebook within 30 days.
✅ Send a quick "thank you" message after each cleaning.
✅ Offer loyalty discounts & referral bonuses to keep clients coming back.

🚀 Using automation to follow up with past clients can increase bookings by 37%!

👉 Cornerstone AI automates all of this for you—so you never lose a client again! www.cornerstoneai.com.au

Automate & Scale Your Cleaning Business

If you want to get more clients, book premium jobs, and scale your business, you need systems in place to handle growth.

✅ Automate online bookings & reminders with AI.
✅ Use AI chatbots to answer client questions 24/7.
✅ Scale your team & increase revenue without increasing admin work.

venturementors.com.au

📌 Real Case Study:
One cleaning company doubled revenue in 6 months by implementing automated client follow-ups, instant online booking, and premium branding.