How to Charge Premium Prices in Your Cleaning Business & Stand Out from the Competition

Why Most Cleaning Businesses Struggle to Charge Higher Prices

If you’re a cleaning business owner, you’ve probably experienced this before:

❌ Clients shopping for the cheapest option
❌ Feeling stuck working long hours just to break even
❌ Attracting difficult, unreliable clients who negotiate and cancel last minute
❌ Struggling to stand out from the competition

Many cleaning businesses fall into the race to the bottom, constantly discounting their services to compete on price.

🚨 But the most successful cleaning businesses don’t compete on price—they compete on value.

This guide will show you exactly how to charge premium prices, attract high-paying clients, and position your business as the go-to cleaning service in your area.

And if you’re ready to scale your cleaning business without spending hours on admin and chasing new leads, Cornerstone AI provides a fully integrated system with automated bookings, CRM, and client retention strategies—allowing you to focus on delivering a high-end service.

What Happens If You Keep Competing on Price?

Before we get into solutions, let’s talk about the real consequences of competing on price alone:

📌 Clients only care about cost, not quality. You constantly get price-shopped and lose leads to cleaners charging $10-$20 less.

📌 You’re working harder but not earning more. Because your rates are low, you have to clean more homes just to make ends meet.

📌 You attract unreliable clients. The ones who cancel last minute, negotiate pricing, and don’t respect your time.

📌 No repeat business or loyalty. Clients see you as just another cleaner, not a premium service.

📌 Your marketing isn’t bringing in high-value clients. Your website, branding, and messaging don’t position you as an expert.

Let’s look at a real-world example:

• Cleaner A charges $50 per clean, does 5 jobs a day, works 6 days a week, and makes $7,500 a month—but has to constantly hustle for new clients.

• Cleaner B charges $120 per clean, does 3 jobs a day, works 5 days a week, and makes $7,200 a month—but with half the work and better clients.

Cleaner A is stuck working non-stop, while Cleaner B has more freedom, a loyal client base, and a business that’s growing.

So how do you become Cleaner B? Let’s get into the solutions.

Step 1: Upgrade Your Branding & First Impressions

Your pricing starts before a client ever speaks to you. High-end clients won’t book a business that looks unprofessional.

Checklist to Upgrade Your Brand:

✅ Professional website – No clutter, broken links, or outdated designs
✅ High-quality images – Use luxury home photos that match your ideal client
✅ Consistent branding – No spelling mistakes, mismatched colors, or generic marketing
✅ No discounting your value – Running constant discounts cheapens your brand

📌 Example: At Beskar Cleaning, we target luxury homes valued at $5M+, so we use high-end property images and premium branding. Clients in this price range won’t book a cleaner that looks budget.

🚨 Look at your website and ask yourself—does this look like a high-value business? If not, fix it now.

Step 2: Optimize Your Booking Process

People don’t want to chase you to book a service. If your process is slow or outdated, they’ll book with someone else.

How to Make Booking Seamless:

✅ Online booking system – Clients should be able to book in minutes without back-and-forth emails
✅ Transparent pricing – Hidden costs make clients hesitant to book
✅ Multiple booking options – Offer online, phone, and even chat-based scheduling

📌 Real Result: After implementing an online booking portal, we saw a 42% increase in bookings—because clients could book instantly, even outside business hours.

🚨 Does your website allow clients to book in 1-2 clicks? If not, you’re losing customers.

👉 Booking Koala is a top-tier booking software that integrates with Cornerstone AI for full automation—so your business can handle bookings, client data, and payments effortlessly. https://bookingkoala.com/signup/?aff=Shania_G_6xd

Step 3: Elevate the Client Experience

The difference between a $50 cleaner and a $150 cleaner isn’t just the cleaning—it’s the experience.

How to Deliver a Premium Experience:

✅ Pre-service reminders – Send automated confirmations and special request options
✅ Personalized service – Train staff to greet clients by name & remember preferences
✅ Luxury touches – Handwritten thank-you notes, premium cleaning supplies, or referral incentives

📌 Example: After adding handwritten thank-you notes, we saw a rise in 5-star reviews and repeat bookings. Small details create a premium feel.

🚨 What’s one small detail you can add to make your service stand out?

Step 4: Follow Up & Build Client Loyalty

Many businesses lose repeat clients simply because they fail to follow up.

Simple Ways to Keep Clients Coming Back:

✅ Thank clients after their service – Personalized follow-ups build trust
✅ Ask for feedback before complaints go public – Fix problems before they escalate
✅ Offer a loyalty or referral program – Reward repeat customers

📌 Real Result: After adding a simple follow-up email system, we saw a significant increase in repeat bookings and positive reviews.

🚨 Set up a follow-up process to keep clients engaged.

👉 ZenMaid is another CRM that integrates with Cornerstone AI—automating client reminders, follow-ups, and loyalty incentives without extra work on your part.

Step 5: Automate & Scale Your Client Experience

Once you optimize your client journey, the next step is automation to keep things seamless at scale.

What to Automate in Your Cleaning Business:

✅ Emails & reminders – Use Cornerstone AI to automate communications
✅ AI chatbots – Handle quick client questions instantly
✅ SMS notifications – Booking confirmations & reminders
✅ Client & team management – Integrated CRM tools like Booking Koala, ZenMaid, or Jobber

📌 Example: After automating booking confirmations, payment reminders, and follow-ups, our client retention rate increased by 37%—all without extra effort.

🚨 Look at your biggest bottleneck—can you automate it?

👉 Try Cornerstone AI today and automate your entire cleaning business with zero tech headaches. www.cornerstoneai.com.au

How to Charge Premium Rates & Stand Out

To attract high-end clients and charge premium prices, you need to:
🚀 Upgrade your branding & positioning
🚀 Simplify your booking process
🚀 Deliver an elite client experience
🚀 Follow up to build loyalty
🚀 Automate & scale with AI

💡 Want a step-by-step plan to refine your business strategy?

📌 Download the Ultimate Business Planning Template.
📌 Take my FREE Cleaning Business Assessment Quiz to see where you stand.
📌 Book a 1:1 strategy session with me here.

www.venturementors.com.au

🚀 Ready to scale? Try Cornerstone AI and start automating today!